Terms of Service

1. Agreement to Terms

These Terms of Service ("Terms") constitute a binding agreement between you ("User") and Effective Ads AI ("Service", "we", "us") governing your access to and use of our platform and services.

By accessing or using the Service, you acknowledge that you have reviewed and agree to be bound by these Terms. If you do not agree, you may not use the Service.

Service Provider Information:
Effective Ads AI
Rothschild 45, Tel Aviv, Floor 2, Israel
Contact: gal@effective-ads.ai
Website: www.effective-ads.ai

Eligibility: Users must be at least 18 years of age and possess the legal authority to enter into binding agreements. Users representing organizations warrant they have authority to bind such organizations to these Terms.

Export Controls and Sanctions Compliance: By using the Service, you represent and warrant that: (a) you are not located in, under the control of, or a national or resident of any country subject to comprehensive U.S., EU, or Israeli sanctions (including but not limited to Cuba, Iran, North Korea, Syria, and the Crimea, Donetsk, and Luhansk regions of Ukraine); (b) you are not identified on any government restricted party list, including the U.S. Treasury Department's List of Specially Designated Nationals, the U.S. Commerce Department's Denied Persons List, or similar restricted party lists; and (c) you will not use the Service in violation of any export control or sanctions laws. We reserve the right to refuse or terminate Service to anyone in our sole discretion to ensure compliance with applicable laws.

2. Description of Service

Effective Ads AI provides an artificial intelligence-powered software platform designed to assist businesses in creating, managing, and optimizing digital advertising campaigns across multiple advertising platforms, including Meta (Facebook and Instagram), Google Ads, and other integrated services.

The Service employs AI-driven agents to facilitate:

• Strategic marketing planning and campaign development
• Automated content and copy generation
• Creative asset recommendations and production
• Technical campaign configuration and deployment
• Performance analytics and optimization insights
• Real-time monitoring and reporting

2.1 Service Status and Availability

The Service is currently provided in a development and testing phase. Features, functionality, user interfaces, and availability are subject to modification, limitation, or discontinuation at any time without prior notice.

We endeavor to maintain Service availability but do not guarantee uninterrupted access, specific performance levels, or any particular uptime metrics during this development phase.

3. User Accounts and Registration

3.1 Account Requirements

Users must register an account by providing accurate, current, and complete information including business details, contact information, and marketing objectives.

3.2 Account Security and Responsibility

Users are solely responsible for maintaining the confidentiality of account credentials and for all activities occurring under their accounts. Users agree to immediately notify us of any unauthorized access or security concerns.

Account sharing, credential distribution, or creation of multiple accounts for a single entity is prohibited.

4. Acceptable Use Policy

4.1 Permitted Use

The Service may be utilized solely for lawful commercial purposes, including the creation and management of legitimate advertising campaigns in compliance with applicable laws, regulations, and third-party platform policies.

4.2 Prohibited Activities

Users shall not engage in activities that:

Violate Laws or Rights:

• Constitute illegal, fraudulent, or deceptive practices under applicable law
• Infringe intellectual property, privacy, or other proprietary rights
• Violate advertising regulations or consumer protection laws

Breach Platform Policies:

• Contravene Meta Business Tools Terms, Advertising Policies, or Community Standards
• Violate Google Ads policies or other integrated platform terms
• Promote prohibited products, services, or content categories
• Create misleading, deceptive, or non-compliant advertising materials

Technical Misuse:

• Attempt unauthorized access, reverse engineering, or extraction of proprietary systems
• Introduce malicious code, viruses, or harmful elements
• Circumvent security measures, rate limits, or access controls
• Interfere with Service infrastructure or other users' access

Commercial Violations:

• Redistribute, resell, or sublicense Service access
• Develop competitive products using Service insights or technology
• Extract data for unauthorized commercial purposes

4.3 Enforcement

We reserve the right to investigate suspected violations and take appropriate remedial action, including but not limited to suspension or termination of access, with or without prior notice, at our sole discretion.

5. Artificial Intelligence Technologies

5.1 AI Implementation

The Service integrates third-party artificial intelligence technologies, including large language models and generative AI systems provided by Anthropic, Google, and other technology providers.

5.2 Nature of AI-Generated Content

Users acknowledge and understand that:

Probabilistic Output: AI systems generate content based on probabilistic models. Outputs may contain inaccuracies, errors, inconsistencies, or inappropriate content despite best efforts to ensure quality.

User Verification Required: Users bear sole responsibility for reviewing, editing, verifying, and approving all AI-generated content prior to publication or deployment in advertising campaigns.

No Professional Advice: AI-generated recommendations, strategies, or analyses do not constitute professional marketing, legal, financial, or business consulting advice.

Variable Results: AI outputs may vary with similar inputs and may change as underlying models are updated or refined.

5.3 User Responsibility for Published Content

Users accept full responsibility for:

• All content created, modified, and published through the Service
• Compliance with advertising platform content policies and guidelines
• Accuracy, legality, and appropriateness of all campaign materials
• Consequences resulting from reliance on AI-generated recommendations

5.4 Service Improvement

We may utilize aggregated, anonymized data derived from Service usage to enhance AI model performance, improve platform functionality, develop industry benchmarks, and advance our technology. Individual proprietary business information will be handled in accordance with our Privacy Policy.

6. Third-Party Platform Integrations

6.1 Authorization Grant

By connecting third-party advertising platforms to the Service, Users:

• Authorize us to access advertising accounts via official API integrations
• Grant permission to create, modify, monitor, and manage campaigns on their behalf
• Represent possession of all necessary rights and authorizations for such access
• Accept that Service actions on connected platforms are taken pursuant to User instructions

6.2 Third-Party Terms Applicability

Use of third-party platforms through the Service remains subject to:

• Respective platform terms of service and acceptable use policies
• Platform-specific advertising policies and content guidelines
• Payment terms, billing arrangements, and rate cards established with platforms
• Platform enforcement actions and compliance requirements

6.3 Platform Variations and Changes

We are not responsible for:

• Modifications to third-party platform APIs, features, policies, or terms
• Platform service interruptions, outages, or technical issues
• Enforcement actions, account restrictions, or sanctions imposed by platforms
• Additional fees, charges, or costs imposed by third-party platforms
• Campaign approval or rejection decisions made by platform review systems

6.4 Independent Platform Relationship

Users acknowledge that advertising expenditures are paid directly to third-party platforms pursuant to independent agreements between Users and such platforms. We do not collect, process, or have responsibility for advertising spend charged by third-party platforms.

6.5 Multiple Users and Competitive Businesses

Users acknowledge and agree that we provide services to multiple businesses, some of which may be direct or indirect competitors of User. By using the Service, you expressly consent to our provision of services to other businesses, including competitors, and waive any claim based on conflict of interest arising from such relationships.

We maintain strict data segregation and confidentiality practices to ensure that proprietary User information, campaign strategies, and business data are not shared with or accessible to other Users. However, we may use aggregated, anonymized data across all Users to improve our AI models and Service functionality, as described in Section 5.4. No individually identifiable business strategies or campaign details will be disclosed to competitors.

We do not provide exclusive arrangements, category exclusivity, or non-compete agreements to any User. If exclusivity is a material concern for your business, you should carefully evaluate whether the Service meets your needs before subscribing.

7. Intellectual Property Rights

7.1 Proprietary Rights

All intellectual property rights in the Service, including software, algorithms, AI architectures, user interfaces, documentation, branding, trademarks, and proprietary methodologies, are and shall remain the exclusive property of Effective Ads AI and our licensors.

7.2 Limited License

Subject to compliance with these Terms, we grant Users a limited, non-exclusive, non-transferable, revocable license to access and utilize the Service for internal business purposes during the applicable service period.

7.3 User Content

Users retain ownership of original business data and content provided to the Service. By submitting content, Users grant us a non-exclusive, worldwide license to process, store, and utilize such content solely as necessary to provide the Service and improve our technology through anonymized, aggregated analysis.

7.4 AI-Generated Content Ownership

Ownership of AI-generated content that Users approve and publish through the Service vests in the User, subject to our retention of rights to underlying AI models, generation processes, and anonymized performance data for platform improvement purposes.

7.5 DMCA and Copyright Infringement Claims

We respect intellectual property rights and expect Users to do the same. If you believe that content available through the Service infringes your copyright, you may submit a notification pursuant to the Digital Millennium Copyright Act (DMCA) to our designated Copyright Agent.

Your DMCA notice must include:

• A physical or electronic signature of the copyright owner or authorized agent
• Identification of the copyrighted work claimed to be infringed
• Identification of the material that is claimed to be infringing, with sufficient information to locate it
• Your contact information (address, telephone number, and email)
• A statement that you have a good faith belief that the use is not authorized
• A statement, under penalty of perjury, that the information is accurate and you are authorized to act on behalf of the copyright owner

Designated Copyright Agent:
Effective Ads AI - Legal Department
Rothschild 45, Tel Aviv, Floor 2, Israel
Email: legal@effective-ads.ai

We may remove or disable access to allegedly infringing content, terminate accounts of repeat infringers, and take other appropriate action in our sole discretion.

8. Privacy and Data Protection

8.1 Privacy Policy Incorporation

User data collection, processing, and protection practices are governed by our Privacy Policy, available at www.effective-ads.ai/privacy, which is incorporated into these Terms by reference.

8.2 Data Processing Purposes

We process User data to:

• Provide, maintain, and improve the Service
• Generate AI-powered content and recommendations
• Analyze campaign performance and provide insights
• Facilitate communication regarding the Service
• Comply with applicable legal obligations

8.3 Third-Party Processors

User data may be processed by third-party service providers, including cloud infrastructure providers, AI model providers, advertising platforms, and analytics services, in accordance with our Privacy Policy.

8.4 User Data Compliance Obligations

Users represent and warrant that they have obtained all necessary consents and authorizations to provide data to the Service and that their use complies with applicable data protection regulations, including GDPR, CCPA, and other relevant frameworks.

8.5 Children's Privacy (COPPA Compliance)

The Service is not intended for use by individuals under the age of 18. We do not knowingly collect, use, or disclose personal information from children under 13 years of age (or under 16 in certain jurisdictions). If we become aware that we have collected personal information from a child under the applicable age threshold, we will take immediate steps to delete such information. If you believe we have inadvertently collected information from a child, please contact us immediately at gal@effective-ads.ai.

8.6 California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

• Right to Know: You may request information about the categories and specific pieces of personal information we have collected about you, the sources of that information, the business purposes for collection, and categories of third parties with whom we share it
• Right to Delete: You may request deletion of your personal information, subject to certain exceptions
• Right to Correct: You may request correction of inaccurate personal information
• Right to Opt-Out: You may opt out of the "sale" or "sharing" of your personal information (as defined under California law). Note: We do not sell personal information in the traditional sense
• Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights

To exercise these rights, contact us at gal@effective-ads.ai with "California Privacy Request" in the subject line. We will verify your identity before processing your request. You may designate an authorized agent to make requests on your behalf with appropriate written authorization.

8.7 Data Portability

Upon written request submitted to gal@effective-ads.ai, Users may request an export of their data in a commonly used, machine-readable format. Data export requests will be fulfilled within thirty (30) days of verification. Exported data will include User-provided content and campaign configurations but may not include proprietary system data, AI model outputs, or aggregated analytics that cannot be reasonably attributed to a single User. Users are encouraged to request data exports prior to account termination, as data may not be recoverable after account closure.

9. Fees, Payment Terms, and Refund Policy

9.1 Subscription Plans

The Service is offered through subscription-based pricing plans with monthly or annual billing cycles, as specified during the subscription selection process. Current pricing tiers and included features are displayed at www.effective-ads.ai/pricing and may be modified with reasonable advance notice to existing subscribers.

9.2 Free Trial Period

New subscribers may be eligible for a free trial period as specified at the time of registration (typically 14 days). During the trial period, Users have full access to Service features without charge. Credit card information may be required to activate the trial, but no charges will be applied until the trial period concludes. Users may cancel at any time during the trial period to avoid charges.

9.3 Payment Authorization and Billing

By subscribing to a paid plan, Users authorize us to charge the payment method provided for:

• Initial subscription fees upon trial expiration or immediate purchase
• Recurring subscription fees at each billing cycle renewal
• Any applicable taxes, duties, or governmental charges

Payment is due immediately upon subscription purchase or trial conclusion. We accept major credit cards, debit cards, and other payment methods as displayed during checkout. Users are responsible for maintaining valid, current payment information and ensuring sufficient funds for recurring charges.

9.4 Automatic Renewal

Subscriptions automatically renew at the end of each billing period (monthly or annually) unless cancelled prior to the renewal date. Renewal charges are processed automatically using the payment method on file. Subscription fees may be adjusted with thirty (30) days advance notice. Continued use of the Service after the effective date of fee changes constitutes acceptance of the new pricing.

9.5 Cancellation

Users may cancel their subscription at any time through account settings or by contacting support at gal@effective-ads.ai. Cancellations take effect at the end of the current billing period. Upon cancellation, Users retain access to paid features until the end of the pre-paid period, after which the account will convert to a free tier (if available) or be deactivated. No partial refunds are provided for unused time within a billing period, except as specified in Section 9.6.

9.6 30-Day Money-Back Guarantee

We stand behind the quality of our Service. If you are not completely satisfied with your paid subscription, you may request a full refund within thirty (30) days of your initial subscription purchase, subject to the following terms:

Eligibility Requirements:

• Refund request must be submitted within 30 calendar days of the initial subscription charge (excluding free trial period)
• Applies only to first-time subscribers or those who have not received a refund previously
• One refund per customer/organization to prevent abuse
• Account must not have violated these Terms of Service

Refund Process:

• Submit refund requests via email to gal@effective-ads.ai with subject line "Refund Request" and include your account email and brief reason for dissatisfaction
• Refunds are processed to the original payment method within 5-10 business days of approval
• Upon refund approval, Service access is immediately terminated
• All data, campaigns, and content within the Service may be permanently deleted following account closure

Important Exclusions:

• The money-back guarantee applies ONLY to Effective Ads AI subscription fees
• Advertising expenditures paid directly to third-party platforms (Meta, Google, TikTok, etc.) are NOT refundable through us and must be addressed directly with those platforms
• Subscription renewals after the first billing cycle are not eligible for the 30-day guarantee (only cancellation as per Section 9.5)
• Annual subscriptions may be refunded within 30 days of initial purchase with a deduction for actual days of Service access used

9.7 Payment Failures and Account Suspension

If a scheduled payment fails due to insufficient funds, expired card, or other payment issues, we will attempt to notify you and may retry the payment. Continued payment failures may result in Service suspension or account termination. Users are responsible for any fees incurred by payment processors or financial institutions due to failed transactions. Reactivation of suspended accounts may require payment of outstanding balances plus applicable late fees.

9.8 Taxes

All fees are exclusive of applicable taxes, duties, levies, or similar governmental charges. Users are responsible for payment of all such taxes except those based on our net income. If we are required to collect or remit taxes, such amounts will be invoiced and collected in addition to subscription fees.

9.9 Third-Party Platform Advertising Costs

Users acknowledge and agree that advertising expenditures paid directly to third-party platforms (Meta, Google, TikTok, LinkedIn, etc.) are completely separate from and independent of Effective Ads AI subscription fees. We do not collect, process, control, or have any responsibility for advertising budgets spent on third-party platforms. All advertising costs are paid directly by Users to the respective advertising platforms pursuant to independent agreements. Users are solely responsible for managing budgets, monitoring spend, and addressing any billing issues or disputes with advertising platforms directly.

9.10 Fee Modifications

We reserve the right to modify subscription pricing, introduce new pricing tiers, or adjust features included in each plan. Changes to pricing for existing subscribers will be communicated at least thirty (30) days in advance via email and will take effect at the next billing cycle renewal. Subscribers who do not agree to pricing changes may cancel their subscription before the renewal date as specified in Section 9.5.

9.11 No Guarantee of Results

Subscription fees are charged for access to the Service and its features, not for specific advertising results or performance outcomes. We make no guarantees regarding campaign performance, return on investment, conversions, lead generation, or any other marketing metrics. The money-back guarantee specified in Section 9.6 is based solely on User satisfaction with the Service platform itself, not advertising campaign performance outcomes.

10. Warranties and Disclaimers

10.1 Service Provided "As-Is"

THE SERVICE IS PROVIDED ON AN "AS-IS" AND "AS-AVAILABLE" BASIS WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT.

10.2 No Performance Warranties

We do not warrant or guarantee:

Campaign Outcomes: Achievement of specific advertising results, performance metrics, return on ad spend, conversion rates, or marketing objectives.

AI Reliability: Accuracy, completeness, consistency, or appropriateness of AI-generated content, recommendations, or analyses.

Service Functionality: Error-free operation, uninterrupted availability, compatibility with all systems, or specific uptime percentages.

Third-Party Platform Performance: Campaign approval by advertising platforms, continued integration availability, or platform feature functionality.

10.3 Development Phase Acknowledgment

Users acknowledge that the Service is under active development. Features may be modified, limited, or discontinued. Data persistence, backwards compatibility, and feature stability are not guaranteed during this phase.

10.4 User Evaluation Responsibility

Users bear sole responsibility for evaluating AI-generated outputs, verifying content accuracy, and ensuring compliance with applicable laws and platform policies prior to campaign deployment.

11. Limitation of Liability

11.1 Exclusion of Consequential Damages

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, WE SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO:

• Loss of profits, revenue, business opportunities, or anticipated savings
• Loss of data, goodwill, or reputation
• Business interruption or operational delays
• Costs of substitute services or procurement

11.2 Service-Related Limitations

We shall not be liable for damages arising from:

• Errors, inaccuracies, or inappropriate content in AI-generated outputs
• Service interruptions, outages, delays, or unavailability
• Security breaches, unauthorized access, or data compromises
• Software bugs, technical errors, or system failures
• Reliance on Service-provided data, analytics, or recommendations

11.3 Third-Party Platform Issues

We shall not be liable for:

• Actions, decisions, or policies of third-party advertising platforms
• Campaign disapproval, account suspension, or enforcement actions by platforms
• Changes to platform APIs, features, terms, or pricing
• Third-party platform outages, technical issues, or service interruptions
• Advertising expenditures or budget overruns on third-party platforms

11.4 Liability Cap

TO THE MAXIMUM EXTENT PERMITTED BY LAW, OUR TOTAL AGGREGATE LIABILITY FOR ALL CLAIMS ARISING FROM OR RELATED TO THE SERVICE, REGARDLESS OF LEGAL THEORY, SHALL NOT EXCEED THE AMOUNT PAID BY USER TO US IN THE TWELVE (12) MONTHS PRECEDING THE CLAIM, OR ONE HUNDRED U.S. DOLLARS ($100), WHICHEVER IS GREATER.

11.5 Exceptions

Nothing in these Terms excludes or limits liability that cannot be excluded or limited under applicable law, including liability for fraud, willful misconduct, gross negligence, or death/personal injury.

11.6 Essential Bargain Terms

Users acknowledge that the disclaimers and liability limitations in Sections 10 and 11 constitute essential elements of the agreement between the parties and reflect a reasonable allocation of risk. The Service would not be provided in the absence of such limitations.

12. Indemnification

Users agree to defend, indemnify, and hold harmless Effective Ads AI, its affiliates, officers, employees, and agents from and against all claims, damages, losses, liabilities, costs, and expenses (including reasonable attorneys' fees) arising from or related to:

• User's access to or use of the Service
• User's violation of these Terms or applicable laws
• User's violation of third-party rights or platform policies
• Content Users create, publish, or transmit
• Advertising campaigns Users deploy
• Claims that User content infringes third-party rights

13. Term and Termination

13.1 Term Duration

These Terms commence upon User's first access to the Service and continue until terminated by either party.

13.2 Termination Rights

By User: Users may terminate their account at any time by discontinuing Service use and closing their account through available account management features.

By Us: We may suspend or terminate User access immediately, with or without notice, for violation of these Terms, abuse of the Service, technical or security concerns, extended inactivity, or at our discretion for operational reasons.

13.3 Effect of Termination

Upon termination:

• User access to the Service terminates immediately
• Users lose access to all data and content stored within the Service
• Active campaigns on third-party platforms will continue pursuant to platform terms (Users must manage directly)
• Data will be retained or deleted pursuant to our Privacy Policy
• Provisions intended to survive termination shall remain in effect

14. Dispute Resolution and Governing Law

14.1 Governing Law

These Terms shall be governed by and construed in accordance with the laws of the State of Israel, without regard to conflict of law principles.

14.2 Jurisdiction

Subject to informal resolution procedures, Users consent to the exclusive jurisdiction of courts located in Tel Aviv, Israel for resolution of disputes arising from or related to these Terms or the Service.

14.3 Informal Resolution

Prior to initiating formal proceedings, parties agree to attempt good-faith informal resolution by contacting gal@effective-ads.ai and engaging in negotiations for thirty (30) days.

14.4 Binding Arbitration

IF INFORMAL RESOLUTION FAILS, ANY DISPUTE, CLAIM, OR CONTROVERSY ARISING OUT OF OR RELATING TO THESE TERMS OR THE SERVICE SHALL BE RESOLVED EXCLUSIVELY THROUGH FINAL AND BINDING ARBITRATION, rather than in court. Arbitration shall be conducted in Tel Aviv, Israel, in accordance with the rules of the Israeli Institute of Commercial Arbitration. The arbitration shall be conducted by a single arbitrator mutually agreed upon by the parties, or if the parties cannot agree, appointed by the Institute.

The arbitrator's decision shall be final, binding, and enforceable in any court of competent jurisdiction. Each party shall bear its own costs and attorneys' fees, unless the arbitrator determines that a claim was frivolous, in which case the losing party shall bear the prevailing party's reasonable costs.

Exceptions to Arbitration: Either party may seek injunctive or other equitable relief in court to prevent imminent harm or protect intellectual property rights. Small claims disputes (under $10,000 USD) may be brought in small claims court if available in the User's jurisdiction.

14.5 Class Action and Jury Trial Waiver

TO THE FULLEST EXTENT PERMITTED BY LAW, YOU AGREE THAT:

• No Class Actions: All claims must be brought in your individual capacity, not as a plaintiff or class member in any purported class, collective, or representative proceeding
• No Class Arbitration: The arbitrator may not consolidate more than one person's claims and may not preside over any form of representative or class proceeding
• Jury Trial Waiver: You waive any right to a jury trial in any legal proceeding arising out of or related to these Terms or the Service

If any part of this class action waiver is found to be unenforceable, the entirety of this arbitration section shall be null and void with respect to such claim, and the dispute shall proceed in court subject to the jurisdiction provisions in Section 14.2.

14.6 Limitations Period

Claims must be filed within one (1) year of the claim arising or shall be permanently barred.

15. General Provisions

15.1 Entire Agreement

These Terms, together with the Privacy Policy and any additional policies referenced herein, constitute the entire agreement between the parties and supersede all prior understandings.

15.2 Modifications

We reserve the right to modify these Terms at any time. Material changes will be communicated via email or in-Service notification with reasonable advance notice. Continued use following modifications constitutes acceptance.

15.3 Severability

If any provision is found invalid or unenforceable, remaining provisions shall continue in full force and effect.

15.4 No Waiver

Failure to enforce any provision does not constitute waiver of that provision or any other right.

15.5 Assignment

Users may not assign these Terms without prior written consent. We may freely assign these Terms to affiliates, successors, or acquirers.

15.6 Force Majeure

We shall not be liable for delays or failures in performance resulting from circumstances beyond our reasonable control.

15.7 Notices

Notices to Users may be provided via email, in-Service notification, or website posting. Notices to us should be sent to gal@effective-ads.ai.

15.8 Language

The English version of these Terms shall control in the event of any conflict with translations.

16. Contact Information

For all inquiries, support requests, or legal correspondence:

Email: gal@effective-ads.ai
Website: www.effective-ads.ai
Address: Rothschild 45, Tel Aviv, Floor 2, Israel