Product update
TikTok Ads support is rolling out
Effective Ads now connects to TikTok Ads — plan, launch, and monitor TikTok campaigns next to your Meta and Google accounts, in the same workspace.
TikTok is where a growing share of paid budgets is heading, and starting this month Effective Ads speaks it natively.
What's included
- Connect TikTok ad accounts the same way you connect Meta and Google — one OAuth flow, and the account joins your client's workspace.
- Campaign visibility — spend, results, and pacing for TikTok campaigns appear in the same dashboard and daily reports as the rest of the portfolio.
- Agent support — the Campaigner can read TikTok performance, flag anomalies, and include TikTok in its recommendations and summaries.
Why it matters
Most teams that run TikTok today do it in a separate tab, with separate exports and a separate mental model. That's exactly the fragmentation Effective Ads exists to remove: one operating layer, every platform, every client.
Availability
TikTok support is rolling out gradually while the TikTok app review completes. If you want early access for your accounts, reach out and we'll enable it for your organization.